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June 9, 2024
Personal Branding for Small Businesses
To create a strong brand, you need to have a good grasp of your strengths and weaknesses, your skills and expertise. What can you do or cannot do? What are you truly passionate about? In what areas...
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March 3, 2024
Brand Management
Brand Management is a type of management which deals with the marketing of a product. It aims to build a lasting image of the product in the customer’s mind and hence increase its brand equity. Bra...
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April 9, 2024
4 P’s of Marketing
The term marketing mix is not alien to anybody associated directly or indirectly with processes associated with Marketing. Marketing Mix is the very foundation of the subject of Marketing, upon whi...
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September 9, 2024
Is your Marketing Campaign is Working?
Deciding on a marketing plan or campaign for your business is crucial to your success. For small businesses, this means to keep getting your name or brand in front of your target market. To reach t...
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